Canadian Politics from Canada's Centre

Tuesday, December 13, 2005

Liberal AdScam Vol II

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Guess what the Liberals are being accused of, and who they're working with, these here days in Quebec?
1) Stealing from ordinary Canadians.
2) Old associates involved from Adscam vol I.
The Liberals' ads in Quebec are modelled along the lines of popular local improv-comedy show, the Ligue Nationale d'Improvisation, or LNI for short. In a miniature sports-style arena, members of two teams debate an issue and then people vote on who said the best things, awarding points to the funniest group.
In the Liberal ads, members of a Liberal team are seen discussing important issues, while their separatist opponents are stuck repeating the word sovereignty over and over.
So? (The following is paraphrased from Tristan Peloquin's article in today's La Presse).
The shit hit the fan a few days back when members of the LNI claimed they didn't know what the Liberals had rented their premises for. "The Liberal party never indicated that it wanted to make ads using the LNI's space, " said Yvon Leduc, the LNI's co-founder. The LNI people recognize having rented the place, but they complain that the Liberals are violating their real rights (real rights are property rights opposable to third parties, as opposed to personal rights, which only bind someone in particular) in the intellectual property. "Renting a place does not equal acquiring the rights [to the intellectual property]," Leduc said.
Other LNI people were equally furious. "It's pure theft," said Luc Piche, an LNI board member and bigwig. He added that the LNI leases the rights to its idea to groups in Europe.
Andre Noel of La Presse also found that people formerly employed by GroupAction, one of the adscam companies, were responsible for the LNI-ad idea. The man in question is Marc-Andre Rivard, a former VP at GroupAction. Interestingly, the ad was carried out by Turbo Marketing, which was devoid of employees and resources until quite recently. Noel's newspaper article also reveals that a number of other Adscam tainted companies were involved in the creation of these ads.
With this background, stay tuned for yours truly and Decision Canada 2006's review of ads during week 2 of this federal election campaign. Andrew's (of DC 2006) invited me to join the panel, and we're going to have a crazy post for your on the week's ads!

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